Gerti Draxler

Queen of vintage design

The design scene here is small yet emerging, but it’s still not comparable to what’s offered in Paris or Brussels that have established design markets. On the other hand, Vienna’s art scene—especially the city’s galleries—has a longer tradition and is remarkably vibrant.

But this all becomes secondary when you live here. Other things become more important, like the city’s quality of life. You hear repeatedly about how unbeatable it is: it’s safe here, has a great infrastructure, a lot of recreational activities, and so on. I’ve lived for ages now in the 2nd district and it’s wonderful—full of good restaurants, an interesting social scene. It’s close to the Prater and has always been multicultural. I can foresee resistance against the neighborhood’s emerging trendiness.

Great art scene but other things are more important when you live here. Gerti Draxler

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About

Gerti Draxler is the expert for design at the renowned Dorotheum. Brought in by the traditional auction house in 1996 to reposition itself and attract a new clientele, her commitment and enthusiasm has contributed substantially to the resounding success of the semi-annual design auctions. Two-thirds of the buyers are international—mostly from the USA but increasingly from China—and the revenues double with every auction.

Draxler has been instrumental in promoting design, design history and the market value of design objects in the consciousness of collectors. At every auction, Draxler juxtaposes historical design pieces with the works of contemporary designers.

With a doctorate in Art History, she has taught at the Akademie der Bildenden Künste Wien, worked at the contemporary art museum Neue Galerie in Graz and covered the art market for the daily newspaper Der Standard.