You wouldn’t expect this kind of a store to be run by a 30-something. But Georg Gaugusch seems to revel in the 150 year-old history of Wilhelm Jungmann & Neffe, a supplier of fabrics that held an imperial warrant in the days of the Austro-Hungarian empire. And like the generations before him, Gaugusch is committed to offering his customers only the finest in wools, cashmeres and tweeds.

Come here if you are looking for impeccable quality cloths or simply to soak up the Old World elegance of this fabulous store. Despite its dark oak paneling and heavy furniture, the atmosphere is all but somber, with a bevy of bright young shop attendants who will cheerfully search for out-of-stock materials and hard-to-find patterns, or help you schedule an appointment with one of two mens’ tailors on premises. Pick from a vast selection of silk ties and accessories to go with your new hand-stitched bespoke suit.