The term agent provocateur refers to a person who provokes another to perform a wrong or illicit action. In this case, it’s the lingerie company, Agent Provocateur, whose designs are enchanting and arousing, that is at the heart of these so-called “illicit actions.”

In an effort to overturn the Anglophilic prudery that insists on categorizing anything to do with sex as sleazy or smutty, British founders Serena Rees and Joseph Corré introduced a line of classy undergarments that celebrate the body, embrace the erotic, and hope to provoke. The lacy, vintage-inspired designs will also provoke your wallet as well—they come with a hefty price tag.