The Whitest Boy Alive is the peppy side project of Erlend Øye, most notable for his whispy, Simon & Garfunkel-esque strums in Kings Of Convenience. WBA is Øye in fun mode, channelling the smooth pop of groups like Phoenix and Junior Boys, while employing house music structures (the influence of which no doubt stems from Øye’s collaborations with many club-ready producer).

Rules is far from challenging stuff—it’s hard to not bop your head along with much that’s here—but there’s a beauty in Øye’s smooth meshing of rhythm and subtle, supple melody.