Alles Gleich Schwer
Inevitably the spirit world was going to catch on to the art/fashion love-fest and try to ride the wave, but Absolut, no doubt, has done it in its full grandeur. On September 30th, Absolut will take designer Helmut Lang’s first institutional solo art exhibition Alles Gleich Schwer to the web. Currently being showcased at the renowned kestnergesellschaft (August 31 – November 2), the web edition will allow viewers to experience the show virtually, creating an interactive platform in which Lang’s art can live beyond physical space and geographic restraints.
Lang, who has become eponymous with his label Helmut Lang (a label that he’s no longer associated with) is known for his austere, intellectual designs, part of the minimalist and deconstructivist fashion era of the 1980s.
Now he’s taken his hallmark ideas and moved them away from the physical body’s articulation through clothes and instead on to physical objects and virtual representations of them online. Curated by Neville Wakefield and Frank-Thorsten Moll, the show explores the importance of one single person’s contribution to a changing world, including personal, social, global and ecological issues. Drawing on references as diverse as the folkloric rites of maypole ceremonies and the exploration of surrogate skin, Lang has created a series of installations and objects that integrate the human form with the personal mythologies and abstract arrangements of the world at large.
Helmut Lang has previously worked with ABSOLUT on ABSOLUT LANG (1995) photographed by Helmut Newton.
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