The main part of the first issue is dedicated to the phenomenon “craft”. Products made by hand, knowledge and skills passed on from generation to generation. The guide of the first issue is dedicated to Vienna and the Top 50 Creative Places in the city and was produced in cooperation with the Vienna Tourist Board. With contributions from Elfie Semotan, Richard Sennett, Joachim Bessing, Imran Amed, Marina Faust, Markus Ebner, Wojciech Czaja, Cosima Reif, Marion Kuzmany, Doris Rothauer, Andreas Balon, Martin Stöbich, Klaus Fritsch.

Because A Guide Magazine is devoted to the quality and power of creativity, searching for pioneers and protagonists well beyond current lifestyle trends. The magazine centres on historical as well as on present day success stories of creative minds and companies that have evolved over generations. The common denominator is the combination of tradition and innovation, of passed-on knowledge and contemporary interpretation, of entrepreneurial spirit and grown (family) structures.